CUPES - Identify the best use of XR for your business

Posted: June 13, 2024

The CUPES concept provides a structured approach to identify use cases for Extended Reality applications (XR) like Virtofy in your company. CUPES stands for Context, User, Product, Environment, and System.

Context: Begin by understanding the context in which XR will be used (industry, business goals, specific challenges). Example: XR may have applications in training, simulation or marketing.

User: Identify the target users with their needs, preferences, and pain points. Example: XR might be beneficial for training employees in hazardous environments or enhancing the shopping experience for customers.

Product: Define the required features and functionalities for your XR product, based on the context and user requirements. Example: Which interaction methods (e.g. meetings) should the solution offer? Do you want an editor to create and change your own XR scenarios?

Environment: Consider the physical and digital environment in which the XR experience will take place. Example: Check things like space availability and network connectivity. Do you want a stationary solution or a solution that you can take with you for events etc.?

System: Assess the technical infrastructure and ecosystem required to support your XR application. Example Check hardware specifications, integration with existing systems and scalability. Virtofy e.g. offers great flexibility regarding hardware and operating systems on which you can use it and can be scaled up for more users easily.

By applying the CUPES concept, businesses and organizations can systematically explore and identify use cases for XR that address specific needs and deliver tangible benefits. Whether it’s improving training programs, enhancing customer engagement, or streamlining complex processes, XR has the potential to transform various industries and create immersive experiences that captivate users.

You want us to support you on your journey to identify the right use of XR for your business or organisation? Contact us